A story should leave you with something useful: a clearer explanation, a practical idea, or a better question. These are the standards we aim to follow at The Popinjay.
Be clear about what is known
Facts, opinion, and interpretation aren’t interchangeable. A claim should have enough support to stand on its own. When a name, phrase, or story is difficult to verify, that uncertainty belongs in the article.
A search trend doesn’t prove that a product, person, or company exists. We shouldn’t fill gaps in the evidence with a convincing story.
Make advice useful
We favor specific explanations over big promises. Beauty results, personal experiences, and product preferences can vary. An article should make those limits clear instead of presenting one person’s outcome as a guarantee.
General information on this site isn’t a substitute for advice from a professional who understands your situation.
Be honest about experience
Firsthand testing should be described as firsthand only when it actually happened. Research-based coverage should not imply that a writer used a product, visited a place, or interviewed someone.
Images should support a story without creating a false impression of evidence. An illustrative image is not proof of a person’s identity, a medical outcome, or a real event.
Keep commercial relationships visible
Paid placements, gifted products, and affiliate relationships should be disclosed where they are relevant. Readers should be able to recognize a commercial connection before relying on a recommendation.
A commercial relationship does not make an unsupported claim acceptable.
Take corrections seriously
If you believe something is inaccurate, send the article link and the detail through Contact Us. We can then review the concern against the available information.
Substantial corrections should be explained clearly. Routine spelling and formatting fixes don’t need to interrupt the story.